Hong Kong | Multilingual Typography Symposium

The 2011 Multilingual Typography Symposium on contemporary typography usage in transcultural design Same/difference takes place at the Hong Kong Polytechnic University, School of Design on August 18-19. Contemporary typography has increasingly come to be regarded as a transcultural affair. Growing demand for multilingual design strategies and approaches follows the proliferation of multilingual media. As cultural codes mesh, the need for heightened transcultural consciousness and responsibility arises. How should designers meet these new requirements? Howshould traditional aspects be transferred and integrated into contemporary practice? What are the challenges and benefits brought by the interaction of visual cultures? The Multilingual Typography Symposium aims to mediate Chinese perspectives on transcultural design issues and the interaction of typographic design concepts from the East and the West. Jointly initiated by the Information Design Lab at the School of Design, Hong Kong Polytechnic University and the design2context Institute of Design Research at the Zurich Academy of the Arts, the Symposium is a forum for internationally-renowned typography experts from China and the West to discuss their views on the active role of typography in a transcultural context. Presenters Ruedi Baur / Keith Tam / Jiang Hua / Esther Kit Lin Liu / Henry Steiner / Wang Xu / Sammy Or / Mariko Takagi / Roman Wilhelm