Axiell Group AB, in conjunction with Museums & The Web, has recently released a report entitled "Digital Transformation in the Museum Industry". Drawing on the views of more than 70 professionals working in museums across the world, the report explores the digital strategies of today's museums and how they link visitor engagement plans and focus areas for investment. Interviewees included staff involved in technical and digital-related tasks, members of senior management and leadership teams, curators, educators, advisors and other staff. Digital transformation can take many forms, from enabling museum visitors to use smartphones or tablets throughout the site to enhance their experience, to digitising the collection and making it available online, to engaging with people before or after their visits via online channels. The report includes:

• Audience engagement strategies: online and onsite
• The start of B.Y.O.D. (Bring Your Own Device) in museums
• Evaluating mobile tours at: Tate Modern, UK; The Met, USA; and Bristol Museums, Galleries & Archives, UK
• Making the most of digitalisation
• Case study: J. Paul Getty Museum, LA

On the basis of its findings, the final section suggests a set of strategies that can be considered in order to make the most of digitisation in museums. Axiell Group AB is a leading provider of IT solutions for archives and museums, and the third largest supplier of IT solutions for libraries. The report "Digital Transformation in the Museum Industry" can be downloaded for free at http://alm.axiell.com/digital-transformation-museum-industry