The Connected Audience Conference 2017 | Austria
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- How can free-choice learning research support audience development initiatives?
- How is audience research and evaluation helping to identify individual needs?
- What does it mean to define target groups beyond demographic segmentation?
- What are the challenges and barriers to include audience research results in institutional planning and strategic positioning?
- How should an organisation be aligned so that all departments feel responsible for audience development?
- How can a fruitful balance be achieved between visitor focus and institutional constraints?
- What can futurist trend research contribute to new audience development initiatives and how can it help to proactively shape museum policies?
Conference design and speakers
This 2.5-day international conference will provide inspiring discussions and productive interactions between conference organisers, local museums and cultural institutions, conference participants and facilitators. This approach offers a role model of organisers' vision of how museums can connect with their multiple audiences. There will be a minimum of talking heads and a maximum of participant engagement. Organisers seek to create a facilitating and stimulating atmosphere with a strong dialogical approach. Participants will gain relevant experiences and insight for their professional practice. Speakers include, among others:- John Falk, Director, Institute for Learning Innovation, Oregon, US
- Lynn Dirking, Professor Free-Choice Learning, Oregon State University, US
- Oona Strathern, Futurist based in Vienna and Germany, Ireland
- David Anderson, Director, National Museums Wales, UK
- Lisa Baxter, The Experience Business, Halifax, UK
- Charlie Trautmann, Director Emeritus, Sciencecenter, Ithaka, New York, US
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